The 2010 XF will be priced starting at $52,000 MSRP. The XF Premium, with the new 5.0-liter naturally aspirated engine, will have a base MSRP of $57,000. The new XFR with the 510hp supercharged engine will retail for $80,000 MSRP. Also, taking the details that define luxury to higher standards, the 2010 XF Premium offers a Portfolio Pack for an additional $4,000. The Portfolio Pack offers the most luxurious XF specification, and features the naturally aspirated version of the new 5.0-liter V8.

As for the 2010 XK line up, it will start with a base MSRP of $83,000 (Coupe) and $89,000 (Convertible). The XKR with its 510 horsepower engine will retail for $96,000 (Coupe) MSRP and $102,000 (Convertible) MSRP.

Both 2010 Model Year XF and XK are true to the heritage of Jaguar’s legendary performance, delivering a superb balance of dynamic ability and refinement. The Jaguar revealed the new 2010 Model Year XF and XK which includes the new XFR, and next generation XKR in January.

The new powertrain options that are at the heart of the changes for 2010 model year are quite interesting. The new AJ-V8 GEN III direct-injection 5.0-liter engines are the most advanced engines Jaguar has ever produced, each offering significant increases in performance and impressive fuel economy. Both deliver more torque and power than the previous generation of engines.

The 2010 Model Year XF and XK models blend effortless high-performance and state-of-the-art powertrains with a new level of advanced technologies, intuitive control and Jaguar’s superbly crafted, new-fashioned luxury interiors. In addition, both models include a number of standard luxury features including navigation, heated front seats and satellite radio. The first XF and XK cars will be delivered to U.S. customers in summer 2009.